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FROZEN FOOD SHOP / 1970S
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FROZEN FOOD SHOP / 1970S
People with trolleys lift the lids and peer into the chest freezers trying to decide which foods to choose. There is a good selection including Kosher meat and poultry. Date: early 1970s
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 20153021
© Bubblepunk
Chest Choose Decide Foods Frozen Good Including Kosher Lids Lift Meat Peer Poultry Selection Trolleys Freezers
EDITORS COMMENTS
In this evocative photograph from the early 1970s, we witness a bustling scene at a traditional frozen food shop. The atmosphere is filled with anticipation and excitement as customers, each armed with a shopping trolley, carefully lift the lids of the chest freezers to explore the array of options before them. The frozen food industry was in its infancy during this era, and the convenience and accessibility of being able to purchase pre-prepared meals and ingredients directly from the freezer section was a novelty that drew large crowds. The photograph captures a diverse group of people, each deep in thought as they consider their choices. Some are clearly focused on their selections, while others appear to be in animated conversation with one another. The abundance of chest freezers, each brimming with a variety of foods, attests to the impressive selection on offer. The display cases showcase a range of meats and poultry, including kosher options, which would have been particularly appealing to those adhering to specific dietary requirements. This photograph offers a fascinating glimpse into the past, providing a snapshot of a time when the frozen food trade was still a relatively new concept. It also highlights the communal nature of food shopping during this era, where the act of selecting and purchasing groceries was a social experience that brought people together. The enduring appeal of frozen foods, which continue to be a staple in modern diets, is evident in this image, making it a captivating and intriguing representation of a bygone era.
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